The iPhone maker is yet again, facing a tough time in the Chinese territory, over the rights to an obscure patriotic film. The Chinese media regulator has sued the company Apple Inc. as well as the Chinese video streaming platform ‘Youku‘, for violating its online broadcasting rights.
China has always been a very crucial market for the giant iPhone maker. In this particular instance, the SAPPRFT (China’s State Administration of Press, Publication, Radio, Film and Television) claims that Apple has violated its exclusive online broadcast rights to the 1994 movie “Xuebo Dixiao” — whose title roughly translates to “Blood-Splatter our Strong Enemies” — by allowing viewers to access the film on the “Youku HD” app downloadable via the company’s online store.
The little-known movie in question tells the tale of a young patriotic Chinese doctor who fights against Japanese occupying forces in the 1930s to open a hospital.
According to a statement posted on the official website of the Beijing Haidian District People’s Court, the case has been received and it has resulted in huge economic loss for the media organisation.
SAPPRFT has demanded that the two defendants immediately stop streaming the film, and together pay 50,000 yuan ($7,500) in damages, as well as approximately $3,000 in accrued legal fees.
Interestingly, Apple has always been under constant fire in the Chinese market (i.e World’s second largest economy)
- In mid-May, a court ruled that Apple had violated design patents of Chinese maker Shenzhen Baili for its iPhone6 and iPhone 6 Plus, and would be barred from selling those models. Their sale is yet to be curtailed in China pending Apple’s appeal of the decision.
- Last month, the company also lost a suit against a small maker of “iphone”-branded leather goods, with a Beijing court ruling that Chinese manufacturer Xintong Tiandi had not violated trademark law when using the word on wallets, handbags and phone cases.
And now the company has again landed in the legal battle with Chinese Media regulator.
After all, China is an important market for Apple, especially in the times when the iPhone sales is stagnating in the developed markets.
Source: Shanghai Daily