Apple Inc. announced the next big event on March 21st at its headquarters, in Cupertino. As a result, there is a huge buzz in India about the launch of this new product. Many suggest it to be the new iPhone SE or special edition that may be meant for emerging markets, priced lower than its typical flagships.
Apple is widely expected to introduce the 4-inch iPhone SE with features from the iPhone 6 and 6s, such as a faster A9 processor, always-on Siri and Live Photos, but packaged in iPhone 5-sized casing. The device may have power button on top like iPhone 5 and support Wi-Fi, Bluetooth 4.2, and VoLTE.
“A new phone with the latest OS and attractive price point will excite people in India,” said Gartner’s research director Anshul Gupta.
It is also observed that the stocks of iPhone 5s in the markets have been dramatically low. Retailers and carriers have reduced the stock of these devices and it’s probably just a move to promote the iPhone 5se. Some places don’t even have certain models of the iPhone 5s, for example Verizon’s (US) website only sells the gold version of the 32 GB iPhone 5s, and if you try to purchase a gray version you’ll see that it’s out of stock apparently.
Apple headquarters has still not communicated the game plan for the new iPhone to its India team, but trade partners expect launch in the first phase in India. Analysts expect three to four weeks’ gap in launch time for key emerging countries, primarily India.
Samsung just launched its Galaxy S7 and Galaxy S7 Edge at prices starting Rs 46,900, which analysts termed as competitive. The months following the launch generate most of Samsung’s sales in the premium segment, taking the cyclic trend that is similar for Apple when it launches flagships in September.