Great news for all the Online-Shopaholics!
Facebook is undertaking a test of a Shopping feed that aggregates posts and photos about products on sale from different retailers. It’s also strengthening the fast-loading “immersive ads” it started previously, by letting merchants host whole product catalogues on the pages that load inside Facebook instead of kicking users to a mobile browser.
A survey from the company showed 50% of users come to Facebook looking for products, and the Shopping feed could pull those out of the chaos of friends and news in the main feed.
The Shopping feed is a single place to browse the different products being showcased across the social network, according to Emma Rodgers, Facebook’s product marketing lead for mobile app ads and commerce.
For Facebook, these efforts are part of its larger goal to become your world—and make advertisers pay to be there. You can read news, chat with friends, or browse shoes without ever leaving Facebook’s enclave. As users spend more and more of their time on mobile, Facebook is capitalizing on the fact that users spend most of their time in a few apps, including, for many, Facebook. Just as the company has convinced many news organizations to share stories directly on Facebook, retailers are being encouraged to market and sell right on the platform.
If Facebook has its way, you may never have to (or want to) leave, which is great for Facebook’s bottom line. After all, retailers will pay to reach you wherever you are.