Facebook launched “Instant Articles”, a program that posts news stories directly into your daily News Feed. As a result, the users don’t have to click out and wait for news websites to load. This will enable faster and richer experience for the users, primarily those who get their news on mobile devices.
Rolling out to iPhone users, Instant Articles will initially be supported by The New York Times, BuzzFeed, National Geographic, NBC, and The Atlantic. Articles from other international partners like The Guardian, BBC News, Spiegel, and Bild are expected over the coming months.
Facebook claims that news articles take an average of eight seconds to load from its mobile app — said in a press release to be “by far the slowest single content type on Facebook”. Zuckerberg & Co decided the obvious solution was to host the content themselves, a step which they claim speeds up load times by ten times.
Of course, the big question is how this changes the media landscape. When the content of some of the biggest news publishers is hosted on Zuckerberg’s servers, then what will be the relevance of news websites? It remains to be seen how successful the experiment will be, of course — it will be interesting to see how does the competitors Google and Microsoft react to this change in the news landscape.
Do check out this latest version on your devices and let us know how your experience has been?