Google India has launched a nationwide initiative to help small-medium businesses to go digital and get online presence on Google search and Google maps, without having to invest in a website or domain. This will be done through the mobile app called ‘Google My Business’ that exclusively connects SME’s directly with its customers, whenever they’re looking for on Search, Maps or Google+.
The company has set a target of creating an online presence for 20 million Small and Medium Enterprises (SMEs) in India on its various platforms by 2017.
Rajan Anandan, vice president and managing director, Google India & South-East Asia at a press conference in New Delhi announced that, “India will become the world’s first mobile platform. Almost 200 million of the 300 million internet users in India access the internet only through their cell phones.”
“In the next three years India will have over 500 million Internet users – and these users will need access to all kind of information in their local languages. Indian SMEs have struggled to build and maintain their online presence. Search experience for local business in India is broken today and we want to fix it by connecting businesses with their customers.”
SMEs have been central to Google’s success globally and have been strategic focus in India as well. ‘Google My Business’ wil be its first mobile based product initiative for SMEs and the company has already witnessed an immediate adoption in the last 5 months during pilot phase, wherein over a million SMEs have found a place on the Internet, and ~25000 new SMEs come online every week.
This will also help our customer community, who struggle to find many of their favorite local shops, boutiques, eating joints etc. online. This is a great way to connect the businesses with their customers.
Do watch this well directed video ad called ‘Google My Business India : Find your people’. In its own unique way, it describes the ease of finding and connecting with your people!