The American fast food restaurant chain – Wendy – has finally made India entry by opening its first outlet in Gurgaon. Wendy’s franchisee, Sierra Nevada Restaurants, is a joint venture between International Market Management of England and Rollatainers of India. This restaurant chain specializes in offering burgers, sandwiches, french fries and beverages.
In the Indian market it will primarily compete with ‘McDonald’s’ which has been here for 20 years with 250 outlets, and ‘Burger King’ which entered India last year.
In an official statement, the spokesperson said, “Sierra Nevada plans to open three more outlets in the Delhi-National Capital Region during summer and upto 20 more in Northern India over the next few years. Wendy’s seeks to differentiate itself by offering a casual dining experience at a ‘quick serving restaurant’ price.”
In India, Wendy’s will introduce a new menu, new restaurant designs and new approaches to customer service including a wide range of vegetarian options.
This is certainly a welcome option for the fast food lovers. Do check out the new taste and let our audience know how different is it from other burger chains?
In the meantime, here is a video that will give a sneak peek into how different is Wendy’s burger compared to other brands (for the American version)