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How relevant is the IIT-IIM brand name on the ground level?

Off-late there has been an interesting change in the corporate world with the tag words “IIT and IIM” somewhat losing its magic! According to a study conducted by EMA partners, only 28% of CEOs of India Inc’s Top 200 companies have an IIT, IIM pedigree. This brings us to the question – do we really need a brand name or is it more about the ground work and on-the-job performance?

As per a statement made by Vineet Nayar, former CEO of HCL Technologies to Economic Times, “The effort required to get into an IIM or IIT is so intense that exhaustion sets in and therefore we are getting a lot of people into companies from IITs and IIMs who don’t want to work after the two years because they have an entitlement mindset”.

This can be one of the reasons for the shading brand tag however in my personal experience of working in the ‘Strategy/Advisory Consulting Sector’ for more than 7 years, I feel that no books or classroom lectures can teach you the ways of working in a real set up. In a nutshell, it is the commitment and aptitude to pick up learnings from everyday work and being open and flexible to the changing business environment – that plays a key.

Accepting this change, even the HR teams of various companies are not limiting themselves to the restricted brand name institutes for hiring process. They are being open to tier-2 colleges and even the lateral placements which were not the case 10 years ago.

Source: Economic Times

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