Online retail major company, Snapdeal has decided not to renew the contract with Bollywood star Aamir Khan, as brand ambassador. Their one-year endorsement deal will end later this month after which the company will not extend it further.
Aamir Khan was the face of Snapdeal ‘Dil Ki Deal’ print, television and digital campaigns run by the company but currently, the e-commerce site has decided against extending the one-year contract which was signed in February 2015.
A Snapdeal executive told sources :
“It was extendable by a year but the company decided against it”
Aamir, was in the eye of a storm last year for his comments on intolerance in the country which fire-started the huge controversy that led to a storm of protest on social media and elsewhere and a campaign of denigration against the actor.
Moreover, many irate consumers went on to delete the Snapdeal app from their phones and down-voted the site on Google App store, prompting Snapdeal to stop using advertisements featuring the actor.
Snapdeal, later released the statement following the incident :
“Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India”
Reportedly, this is the second major endorsement loss for the Bollywood mega-star as the government has already decided last month to not renew Khan’s contract for the flagship Incredible India campaign to promote tourism in the country.
Source: Economic Times