With the changing Retail arena & rising growth of online trade, it is not as easy to make customers walk into a store. Given the convenience, customer service, and rapid delivery available to online shoppers, why would people ever visit a store unless they enjoyed being there? And the Apple CEO Tim Cook is smart enough to gauge that, as a result, he has shaken the A-store concept upside down!
The company has unveiled the brand new design for its retail stores. The first store with the new look opened at San Francisco’s Union Square and all the features introduced in this store will be incorporated in the company’s other stores across the world, in the coming months.
- Apple’s San Francisco store is powered by 100% renewable energy, including power produced by photovoltaic panels integrated into the building’s roof
- With a 6k giant video screen, 40′ by 42′ sliding glass doors it’s all intended to impress
- It offers tables and chairs (where small businesses can have meetings and get advice from Apple staff), indoor trees in the new “Genius Grove” and free WiFi — everything short of coffee service
- It boasts of a futuristic designs that include the elephant house at the Copenhagen Zoo and a planned lunar habitation for up to four people.
This kind of larger than life experiential stores are built to promote the brand image of a company. Certainly, the emphasis here is on welcoming the community more than selling Apple products.
A bright spot in the midst of turmoil for the retail industry.
Source: SF Gate