Nestle has been battling its worst ever branding crisis in India since a regulator in Uttar Pradesh found monosodium glutamate (MSG) and excess lead in a sample of its hugely popular noodles.
Last week, Nestle withdrew all varieties of the noodles, hours before the country’s food safety authority (FSSAI) banned the snack, ruling it “unsafe and hazardous”.
But Nestle maintains the noodles are safe and the food giant told the Bombay High Court (HC) on Friday (June 12th, 2015) that FSSAI’S decision was arbitrary, and questioned the standards of testing behind it. It denies any health risk, misbranding or violation of labelling regulations in the product. The company went ahead and said that the regulator’s report that found excess lead in Maggi instant noodles should be disregarded!
Really? and what merit they have in doing so? Not expected this response from a global brand Nestle! Larger public would have appreciated a more mature response and promise of rectification from the company. Nestle needs to understand the importance of this decision as it effects the lives of thousands of kids and adults nationwide.
In response to Nestle’s argument, the Bombay HC has refused to grant interim relief to Nestlé India in the Maggi recall case. The court directed the Food Safety and Standards Authority of India (FSSAI), Food and Drug Administration (FDA) in Maharashtra, and the state government to file replies to the company’s petition in two weeks. The next hearing is on June 30.
The storm over Maggi noodles, one of India’s most popular snacks, has gripped increasingly health-conscious consumers, and has also highlighted shortcomings in the country’s understaffed and underfunded food safety network.
On a lighter note, take a look at this catchy video that points out the problem in a humorous way! It is the Indian Moms ROAST on Maggi
In absence of the 2-minute snack, lets just enjoy this 2-minute video 😉
Source: Business Standard