Our very own iconic girl in the familiar polka dotted dress, who will turn 53 this year, has always been famous for capturing the spirit of India with beguiling charm but certain spoofs and satirical messages. However, it has recently got the campaign’s makers into legal battles.
Rahul DaCunha, whose ad agency creates the Amul outdoor billboards, said that “In the 21 years that I’ve been the campaign custodian, we’ve poked fun and parodied but never viciously. Our spoofs and satirical messages have been welcomed sportingly by the politicians and popular figures, actors and anarchists. However, this time there have been legal notices served to the agency for the ads involving Jagmohan Dalmiya, Suresh Kalmadi, Satyam Computers and Subrata Roy.”
The company did not relent to the legal claims but said that we’ve Amul client’s backing and blessings!
Keeping aside the legal aspect, the delicious Amul butter has been favorite of our Indian families and some of its ads even makes us nostalgic. Check out the following ad campaign by Amul – that runs longest spread across the world!
And this one shares some of the Amul ads related to Bollywood.
Hope you like it 🙂