home Business Singapore Airline launches budget arm ‘Scoot’ in India

Singapore Airline launches budget arm ‘Scoot’ in India

Playing on its attractive pricing strategy, the Singapore Airlines has become the largest foreign airline in the country – in terms of the number of subsidiaries as well as the cities it flies to. Now the air carrier is further spreading its wings through the budget arm ‘Scoot‘. It will begin flights between Singapore and Chennai & Amritsar from next month and between Singapore and Jaipur from October ’16.

According to Bharath Mahadevan, Country Head-India, Scoot:

“We are expecting 80 to 85 per cent load from Chennai as our fares will be 40 to 50 per cent lower than any full service carrier even if one adds food and baggage charges. We are targeting corporate and leisure travellers from Chennai to Singapore and onwards to Australia, China, Korea, Japan and Taiwan.”

Scoot
Scoot

Pricing Strategy

The airline has announced all-inclusive promotional one-way fare starting $64 (Rs. 4,259) from Chennai to Singapore far cheaper than its competitors. The Singapore-Amritsar sector will be serviced three times a week with a Boeing 787-800 aircraft and the airline has announced one-way fare starting $69 (Rs. 4,592).

Flight to Jaipur with a Boeing 787-900 with 375 seats will commence from October 2, 2016 three times a week.

Diversified Portfolio

With Scoot’s entry, all passenger airlines of SIA group now operate to India, beginning with the premium long haul SIA, budget Scoot, full service Silk Air and low-cost Tiger Airways. SIA and Scoot have wide body planes that can fly long distances, while Silk Air and Tiger operate the narrow body Airbus A-320s that can fly non-stop up to five hours.

Future Plans

The company is upbeat about the Indian market and hope to double the footprint in terms of number of destinations and number of flights in India.

Sources: Hindu, TOI

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