Four months after it witnessed the worst credibility crisis, the world’s largest food company Nestle is now set to re-launch its most favourite instant noodle brand Maggi, with an increased spending on television commercials.
Setting the ground for the re-launch, Maggi cleared all its mandated tests by the Bombay High Court that had lifted a nationwide ban on the noodles brand in August 2015. Several states in the country had lifted the ban post the Bombay High Court’s ruling.
Nestle is expected to advertise aggressively to regain Maggi’s lost ground in retail shelves and consumers’ shopping carts. Nestle’s advertising volume has been mostly decreasing month on month since May 2015 when the Maggi controversy erupted with allegations of excess lead content that led to food regulator Food Safety and Standards Authority of India (FSSAI) banning Maggi in early June 2015.
Though Maggi reassured its safety, but there are still doubts in the mind of general consumers. After being banned for so many months, consumers may not adopt the product as rapidly. Certainly, the consumer confidence has gone down and it will take time to re-establish its name in the market.